Analytics & lead tracking
Know which rupee produced which patient.
You cannot optimise what you cannot see. Tracking is unglamorous, and it is the difference between marketing you can steer and marketing you can only hope about.
The problem this solves
Ask most practices which channel produced last month’s patients and the honest answer is a guess. Without attribution, budget decisions are superstition — and the front desk rarely remembers to ask.
What's included
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GA4 and Tag Manager setup
Configured properly, with the events that matter to a practice — not a default install.
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Call tracking
Phone calls attributed to source. In healthcare, the phone is still where patients convert.
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WhatsApp and form tracking
Every enquiry channel measured, not just the convenient ones.
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Conversion reporting
A dashboard you can read in two minutes, showing enquiries and cost per enquiry by channel.
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Compliance-aware measurement
Tracking configured with patient privacy respected.
How it works
- 01
Map
Define what counts as a conversion for your practice — an enquiry, a booking, a specific procedure.
- 02
Instrument
Install and verify tracking across every channel and device.
- 03
Validate
Test the numbers against reality before trusting a single decision to them.
- 04
Report
Monthly reporting a busy owner can actually read.
What to expect
- A single, honest number for cost per patient enquiry by channel
- Budget decisions based on evidence instead of instinct
- Wasted spend visible — and cuttable — within weeks
Who this is for
Any practice spending money on marketing without knowing which part of it works.
Grow — Turning enquiries into booked appointments.
Questions clinics ask
We already have Google Analytics. Is that enough?
Usually not. A default install rarely tracks calls or WhatsApp — the two channels most patients actually use.
Is call tracking legal and private?
Yes, configured properly. We measure source attribution, not clinical conversations.
Will this work with our existing agency?
Yes. Independent tracking is arguably more useful when someone else is spending your budget.
Is analytics & lead tracking the right first move?
The free growth audit tells you honestly — including when the answer is no. You keep the written report either way.