PING HEALTH

Google Ads for healthcare

Be there the moment a patient searches.

We run healthcare ads against one number: booked appointments. That changes everything upstream — which keywords we buy, what the landing page says, and which enquiries we count as wins.

The problem this solves

Most healthcare ad accounts are judged on clicks, impressions and CPC. None of those numbers pay salaries. A campaign can look excellent on a dashboard while the appointment book stays empty.

What's included

  • Intent-first campaign structure

    Budget goes to searches with treatment intent, not browsing. Tight match types, aggressive negatives, no waste on the curious.

  • Compliant ad copy

    Written inside medical advertising rules, tested for what actually earns the click from an anxious patient.

  • Hyper-local targeting

    Radius, locality and catchment targeting so you pay for patients who can realistically reach your clinic.

  • Call, WhatsApp and form tracking

    Every conversion traced to the campaign that produced it. You see which rupee produced which enquiry.

  • Landing pages built to convert

    Ads pointed at pages designed for one action, not at a homepage that asks the patient to go hunting.

How it works

  1. 01

    Audit

    Existing account, wasted spend, competitor presence and the searches worth owning.

  2. 02

    Build

    Campaigns, tracking and landing pages set up together, so measurement works from day one.

  3. 03

    Launch

    Live within days. Enquiries start arriving while SEO is still building.

  4. 04

    Optimise

    Weekly negatives, bid and copy testing, budget shifted to what books patients.

What to expect

  • Patient enquiries within days, not months
  • A clear, honest cost per booked appointment — not cost per click
  • Budget that stops funding searches which never become patients

Who this is for

Practices that need patient flow now: new clinics, new locations, new service lines, or a hospital whose seasonal slots are running empty.

Amplify — Making your practice impossible to miss.

Questions clinics ask

What budget do we need to start?

It depends on speciality and locality — competitive terms cost more. The audit gives you a realistic floor for your market rather than a number pulled from a package.

Can you work with our existing agency’s account?

Yes. We can audit, take over, or run automation alongside whoever handles ads. The pillars work together but engage separately.

How do you measure success?

Booked appointments and cost per booked appointment. Everything else is diagnostic, not the scoreboard.

Is google ads for healthcare the right first move?

The free growth audit tells you honestly — including when the answer is no. You keep the written report either way.