Cardiac hospital · South Mumbai
Masina Heart Institute
A newly launched cardiac unit aiming to become South Mumbai’s top heart-care centre — with no digital footprint and an established competitor three kilometres away.
- Google Ads
- Video & Social
- SEO
The brief
Masina Heart Institute, a newly launched cardiac unit, aimed to position itself as a top-tier heart-care centre in South Mumbai. It lacked brand awareness both online and offline, and faced stiff competition from an established, well-known hospital three kilometres away.
The challenges
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No online or offline presence
No website, no social channels and no Google Business Profile visibility — no digital footprint at all.
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Tough local competition
An already popular hospital in close proximity dominated the local market.
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Lack of patient trust
As a new cardiac unit it lacked the credibility and trust that are critical in a high-risk speciality like cardiac care.
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Urgent need for footfall
The hospital needed to generate consultations and admissions rapidly to build momentum.
Strategy & implementation
Google Ads for instant leads
- Highly targeted Google Search campaigns on high-intent keywords — "heart hospital in Mumbai", "cardiac surgeon in Mumbai", "cardiologist in Mumbai" — plus procedure terms, with precise South Mumbai location targeting.
- Captured patients actively searching for cardiac services, driving immediate enquiries and conversions.
- Gave the new unit instant presence on Google, letting it compete alongside established hospitals from day one.
Search engine optimisation
- On-page optimisation of service keywords with a strong local SEO strategy.
- High-quality video — an institute profile and complex-surgery showcases — to build trust and increase dwell time, a ranking factor.
- Digital PR securing brand mentions on reputable news platforms, strengthening authority and EEAT.
- A dedicated case-study section on the website highlighting high-end cardiac cases, reinforcing clinical expertise.
- Patient testimonials from complex cardiac surgeries, building confidence in the institute’s advanced care.
Social media & video marketing
- Video-based social campaigns raising awareness of the institute as a specialised centre for high-end cardiac care.
- Positioned the hospital as the dedicated heart facility in the neighbourhood — expert cardiac care available nearby.
- Event-driven campaigns around World Heart Day to engage the local community.
- Paid amplification extending the reach of video content and event promotions.
- Built the narrative: "South Mumbai’s Advanced Heart Specialist Hospital."
The work
What the engagement actually produced.
The result
Initial patients came directly through Google Search and Ads while SEO built behind them. Within four months the website began ranking on Page 1 of Google for primary keywords. Consistent, high-quality video content boosted engagement and recall, shifting local perception towards a trustworthy, high-end heart hospital.
Search and ads carried patient flow from the first month while organic rankings compounded behind them, and video established Masina Heart Institute as South Mumbai’s recognised name in advanced cardiac care.
Afzal took care of our digital activities, he is trustworthy & knowledgeable. I feel a good amount of difference & results since he took over our digital activities.
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