Interventional radiology · Dr. Bhavesh Popat
Endovascular Clinic
A specialist interventional-radiology clinic that wanted to reach patients directly — bypassing referral channels — and educate them about minimally invasive treatments.
- Google Ads
- SEO
- Local Listings
- Video
The brief
Endovascular Clinic is a specialised medical centre offering advanced interventional radiology procedures such as varicose vein treatment and prostate artery embolisation. The clinic wanted a digital presence that spoke directly to patients — bypassing traditional referral channels — and educated them about minimally invasive, image-guided treatments.
The challenges
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Low awareness of the speciality
Interventional radiology was known as a supporting speciality; most patients didn’t know procedures like EVLT or prostate artery embolisation could be done by interventional radiologists.
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Need for direct-to-patient marketing
The clinic wanted enquiries directly from patients searching online, without depending on specialist referrals.
-
No existing website or footprint
There was no platform or patient-facing content to explain the procedures, showcase expertise, or convert visitors into leads.
Strategy & implementation
Website development
- A fast, mobile-friendly website focused on patient education and lead generation.
- Dedicated landing pages built for high-intent searches.
Google Ads
- Search campaigns on procedure-related keywords.
- Location targeting to attract patients across Mumbai.
Search engine optimisation
- High-intent, procedure-specific keyword targeting.
- SEO-optimised content for conditions, treatments, doctor bio and blogs.
- High-quality backlinks to build domain authority.
Local SEO & Google Business
- Claimed and optimised the Google Business Profile with clinic photos, videos and regular updates.
- Grew positive Google reviews to build patient trust and confidence.
Video for trust & engagement
- A clinic profile video plus procedure explainers showing how treatments work.
- Videos embedded on landing pages to raise dwell time, cut bounce rate and strengthen conversion trust signals.
The work
What the engagement actually produced.
The result
By combining targeted Google Ads, SEO and patient-focused content, the clinic positioned itself as a direct-to-patient provider of interventional radiology. It received enquiries directly via forms, click-to-call and WhatsApp; key procedure keywords reached the top of search; the Google Business Profile entered the Top 3 local listings; and embedded video lifted dwell time and conversions.
A digital presence proportionate to the speciality: direct patient enquiries, top-of-search visibility for procedure terms, and a reduced dependence on referral networks.
Afzal is proactive & he understands the digital sphere very well. I am happy with the work he is doing for us.
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ReadWant results like these for your practice?
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