Multi-location superspeciality · Ghatkopar & Dadar
Heart & Vascular Superspeciality Hospitals
A newly launched multi-centre brand that needed a high-performing, SEO-optimised platform with conversion tracking and a hyper-local ads strategy to acquire patients fast.
- Website & Tracking
- Google Ads
- SEO
The brief
Heart & Vascular Superspeciality Hospitals, a newly launched brand with centres in Dadar, Ghatkopar and Borivali, needed an online presence to establish authority and drive local patient acquisition. The goal: a high-performing, SEO-optimised platform with integrated conversion tracking, and a hyper-local Google Ads strategy to generate appointments quickly.
The challenges
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Advanced on-site search
Patients needed to search conditions, treatments, doctors, testimonials and case studies with ease.
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High performance, dynamic content
The platform had to load fast and deliver content dynamically based on query and location.
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Conversion tracking & attribution
Call clicks, form submissions and WhatsApp interactions all needed to be tracked as conversions.
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Multi-location
Location-specific content, Google Ads & SEO for Dadar, Ghatkopar and Borivali.
Strategy & implementation
Website technology stack
- Frontend on Next.js and React for fast load times and strong SEO via server-side rendering.
- A custom CMS for easy internal content management across specialities and locations.
Conversion tracking
- API integrations with Google Tag Manager and Google Analytics 4.
- Phone calls, WhatsApp clicks and form submissions tracked as conversion events.
Google Ads strategy
- Hyper-local targeting: separate campaigns for Dadar, Ghatkopar and Borivali, with ad groups around high-intent keywords.
- Service- and doctor-focused campaigns promoting individual treatments and consultants.
- Budget optimised in real time using GA4 and GTM data to back the top-performing keywords.
SEO & generative search
- Rich, structured content on conditions, procedures and doctor bios, with schema markup for doctors, procedures, conditions and hospital.
- Q&A-style content and structured data optimised for AI-powered search.
- Technical SEO: SSR speed, Core Web Vitals, mobile optimisation and internal linking across conditions, treatments and doctors.
The work
What the engagement actually produced.
The result
Hyper-local Google Ads delivered qualified leads and appointment bookings from day one. The website began ranking on organic search and in Google’s AI Overviews for procedures, doctor names and location-based queries, and optimised content drove a consistent rise in organic traffic and patient trust.
A fast, fully tracked platform that acquired patients from day one and kept compounding — visibility across both traditional and AI Overview, with every enquiry attributable to its source.
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