Google Business Profile that works like a front door
Complete optimisation — services, photos, posts, review responses. Your profile is the first thing patients see. We make it the reason they call, not scroll past.
Patients are searching for you right now. They're finding someone else.
PING Health puts your clinic in front of patients everywhere they look — Google search, Maps, social media and video — with marketing built only for healthcare.
The problem
Search like a patient — speciality or treatment + [Location]. See who leads Maps and organic search, and who stands out on social media.
If it’s not you, here’s what it costs: patients are choosing from the top map results, organic search results, and the clinics they discover and trust on social media. If you’re not showing up where they search, compare, and decide, you’re losing patients — not because those clinics have better doctors, but because they have better digital presence.
Being a good doctor fills the second visit. Being visible fills the first.
The usual gaps:
- A Google Business Profile set up once and never touched. Old photos, wrong timings, unanswered reviews.
- A website that exists but ranks for nothing. Patients searching symptoms and treatments never see it.
- No ads — or worse, ads run by a generic agency burning budget on clicks that never become patients.
- An Instagram page with 12 posts, last updated eight months ago — while the clinic across the road posts patient tips weekly and gets tagged by half the neighbourhood.
- No video anywhere. Patients choosing between two doctors pick the one whose face and voice they’ve already seen.
- The clinic 2 km away with 380 reviews sitting above your 40, taking patients that should be yours.
What we do
Different channels, run as one system — each built for how healthcare patients actually search and decide.
Local SEO for the searches that bring patients
Not vanity keywords. The searches that end in appointments — "speciality + area," treatment queries, "near me" searches. Citations, on-page work, content that ranks for what patients actually type.
Social media that makes you the name in your area
Not viral chasing. Local positioning: consistent presence on Instagram and Facebook that makes your clinic the one patients in your area already recognise before they ever need you. Health tips in plain language, clinic updates, festival posts, patient education — branded, scheduled, and aimed at the 5 km radius your patients actually come from. When someone in your locality looks for "any good [speciality] nearby?" — the answer should already be in their feed.
Video content that puts a face to the clinic
Patients trust doctors they’ve seen speak. We plan, shoot and edit video for your clinic — short doctor-explains videos answering common patient questions, clinic walk-throughs, patient education reels. One shoot session becomes a month of content across Instagram, YouTube and your website. You give us an hour; we handle scripting prompts, filming, editing and posting.
Google & Meta ads without the burn
Campaigns built around patient intent, not impressions. Every rupee tracked from click to call to appointment — so you know which ad brought which patient. Your video content doubles as ad creative — real doctor, real clinic, which outperforms stock imagery every time. Ad budget stays yours; it goes to Google and Meta, not into our fee.
Content that builds authority
Blog and video content answering what your patients ask — in language they search, reviewed for medical sensibility. Every piece ranks, educates, and quietly points to your booking button.
How it all feeds one machine
None of these run separately. The video shoot feeds the reels, the reels feed the ads, the blog feeds the search rankings, the profile feeds the map — and every channel points to one place: your booking action. One clinic, one story, told everywhere a patient looks. That’s the difference between "doing social media" and building a local brand.
- Google Business Profile
- Local SEO
- Social media
- Video
- Google & Meta ads
- Content & authority
Why we only do healthcare
Afzal Khan Founder, PING Health
PING Health is led by someone who has spent 13+ years working hands-on in healthcare digital marketing, from the inside — from individual specialist practices, clinics to super-speciality hospitals, across multiple medical specialties. Websites, SEO, Google and social ads, video, lead tracking. Not as an outside agency: in the building, in the review meetings, watching the front desk during a packed OPD. That is why video is produced in-house and why compliance is designed into the work instead of checked afterwards. A generic agency treats a clinic like any other business. We don’t.
- 13+ years healthcare-only
- Hospital & clinic experience
- In-house video production
- Every lead tracked
- No long lock-ins
How it works
- 01
Free growth audit
Where you rank, where competitors rank, how your social presence compares in your area, where patients are leaking. Screenshots included.
- 02
Foundation month
Profile, website fixes, social page setup/cleanup, tracking — measurement first, so results are provable.
- 03
Growth cycle
SEO, content, social and campaigns run monthly. One video shoot per month feeds everything. What works gets more budget. What doesn’t gets cut.
- 04
Monthly report
Rankings moved, calls generated, local reach grown, cost per patient enquiry. Plain numbers, plain language.
Questions doctors ask us
How long before SEO shows results?
Honest answer: 4 to 6 months for rankings, faster for Google Profile improvements — often within weeks. Ads bring enquiries from week one. Social builds recognition over months, not days. That’s why we run them together — each covers the other’s slow phase.
I don’t have time to make videos or posts.
You don’t need it. One hour of shooting a month — we script the questions, you answer them on camera like you would to a patient. We handle everything else: editing, captions, posting, replies. You don’t need to become a content creator — one comfortable hour can give you a month of content.
Do I have to make trendy reels?
No. Patient education outperforms trends in healthcare anyway. A doctor calmly explaining "when is chest pain serious" earns more trust — and more patients — than any trending video. We focus on making you visible, credible, and trusted — not performative.
I tried an agency before. Nothing happened.
Common story. Usually because nothing was tracked — no one could say which rupee brought which patient. We set up tracking before we spend anything, so every result is visible and every failure is caught early.
Can you guarantee first position?
No one honestly can. What we guarantee: correct work, full tracking, monthly proof of movement, and cutting anything that isn’t working.
Is medical advertising even allowed?
Yes, within guidelines — no misleading claims, no before/after promises, patient privacy respected. That applies to social and video too: no patient faces without consent, no exaggerated recovery stories. Healthcare-only experience means everything stays on the right side of the rules.
What does it cost?
Depends on your competition and goals — a solo practice in a small town and a clinic in a metro need different firepower. The free growth audit ends with a clear recommendation and number.
See exactly where patients are finding your competitors instead of you
Screenshots of your visibility gaps — search, maps and social — your competitor comparison, and what closing the gap looks like. Yours to keep either way.