PING Health turns the traffic you already have into appointments — with faster pages, simpler booking, and tracking that tells you what’s working.
Open your own website on your phone, on mobile data, the way a patient does. Count the seconds until it loads. Then try to book an appointment without pinching to zoom or scrolling twice.
That is the journey every enquiry you paid for has to survive. Most don’t. The patient was ready — they searched, they clicked, they wanted an appointment — and the site made them work for it. So they went back to Google and booked with the clinic that didn’t.
Traffic is what you buy. Bookings are what you keep.
The usual leaks:
Fixes, one goal — turn more of the patients already visiting your website into booked appointments.
Mobile-first, fast, and structured the way a patient decides rather than the way an org chart looks. Every page has one obvious next step and the booking action is never more than a thumb away. Built on your own domain and hosting — code and content are yours from day one.
A page per treatment that both ranks and reassures: what the procedure involves, what recovery actually looks like, what happens at the first visit. Doctor profiles with credentials, experience and a face — structured so search engines and anxious patients both understand them.
Not a lab score to frame — the real thing, on a mid-range Android on 4G in your city. Images compressed, scripts trimmed, the booking button rendering first instead of last. Every second removed is patients who were ready and stayed ready.
Patients book the way they prefer, not the way the clinic prefers. A tappable number, WhatsApp as a first-class option, and a short form for the ones who would rather type at midnight. All three within reach on every page, on every device.
We instrument the funnel first, so drop-off is visible instead of argued about — then fix the two or three steps costing the most patients. Fewer form fields, clearer wording for someone in pain, no dead ends. Fix, measure, improve.
GA4 and Tag Manager configured properly, plus call, WhatsApp and form attribution — the channels patients actually use, not only the ones that track themselves. Set up with patient privacy respected: we measure the source, never the conversation.
These are not separate projects. The speed work makes the treatment pages worth ranking, the treatment pages give your ads somewhere honest to land, the booking paths catch every patient those pages convince, and the tracking tells you which of it paid for itself. One site, one journey, one number to steer by — and every path on it ends in the same place: your booking action.
Afzal Khan Founder, PING Health
PING Health is led by someone who has spent 13+ years working hands-on in healthcare digital marketing, from the inside — from individual specialist practices, clinics to super-speciality hospitals, across multiple medical specialties. Websites, landing pages, tracking, and the unglamorous work of finding out why a busy OPD still had a quiet appointment book. Not as an outside agency: in the building, watching the front desk take the calls the website should have handled. That is why tracking goes in before a rupee is spent, and why every booking path gets tested on the kind of phone your patients actually own.
Your site timed on a real phone, the booking journey walked step by step, and every point where patients drop off. Screenshots and numbers included.
Tracking and attribution installed and validated before anything is changed — so every improvement after it can be proved rather than claimed.
Speed, pages, forms and booking paths fixed in order of what is costing the most patients. Shipped in small batches, each measured against the number before it.
Enquiries by channel, conversion rate, and one honest cost per patient enquiry. Plain numbers, plain language, and what we are fixing next.
Often not. Speed, booking paths and page structure on the site you already have deliver most of the gain for a fraction of the cost. The audit tells you honestly which one you need — including when the answer is to leave it alone.
Could be the site, could be the traffic. If patients are searching for something you don’t actually treat, no amount of design fixes it. The audit separates the two before anyone spends money on the wrong problem.
Speed and booking-path fixes usually move the number within weeks — the traffic is already arriving, it just isn’t converting. Layout and message testing needs enough volume to be honest about the result, so that comes later.
Usually not. A default install rarely tracks calls or WhatsApp, which is where most patients actually convert. So the report shows visits climbing while the appointment book stays flat, and nobody can explain the gap.
You do. Domain, hosting, code and content are yours from day one. No locked-in hosting, no agency-locked CMS, no surprises at renewal.
Yes. Independent tracking is arguably more useful when someone else is spending your budget — and we’re happy to hand the fixes to your developer if you’d rather have them implement them.
Depends on whether it is a fix or a rebuild, and how many treatments need a page of their own. The free growth audit ends with a clear recommendation and a number.
Your site timed on a real phone, the booking journey walked step by step, and the two or three fixes worth doing first. Yours to keep either way.
